We seek out fresh ideas, innovative methods and unusual opportunity to promote our clients with particular emphasis on niche markets. With the professionalism and creativity of our young and enthusiastic team, we strive to meet and exceed your aims and objectives.
Our strategies create and maintain an environment in which the destinations public image and inbound tourism will thrive and grow. Charson Advisory provides a comprehensive team with a proven track record in marketing a destination for leisure, MICE and enhancing trade / commerce
Our sales strategies are based on delivering measurable results. We develop action plans which include B2B / B2I sales lead generation, on-ground marketing activations & promotions, destination / product placement and pre-screening FAM trips with a constant focus on increasing distribution and improving return on investment. Activities can be limited to a specific segment such as MICE or Luxury, or it can be aimed at the corporate segment.
Energize and boost your sales targets through tailor- made joint promotion ideas with the travel trade community, consumer durables/manufacturing industry or point of purchase establishments on a PAN India basis through our experience of over 20 years. Our experience involves a deeper understanding of the B2B environment in India on a pan India level and ‘regional’ specific level.
Energize your marketing initiatives through industry workshops, seminars, buyer/seller meets and on ground consumer promotions. Our extensive travel trade database is maintained for accuracy and capable of handling events from 50 travel trade attendees to over 500 attendees per city depending on your objectives and budgets. We have now instituted a strong more robust methodology of conducting roadshows & exhibitions where each seller is guaranteed a minimum pre –determined set of meetings at each event.
Media habits across India are rapidly evolving. Our services include the planning, execution and evaluation of an organization's communication with external and internal audiences, online and offline. We have excellent relationships across all media offering exceptional track records of sizable press coverage, all at a reasonable cost to clients.
Our media relations team is well networked with key mainline print, electronic (TV & Radio) and regional publications to amplify your brand values and services.
Creative talent exists in-house capable of delivering well thought out printed or electronic newsletters that will stimulate your trade and consumer audience.
Power pack your visit to India with tailor-made sales & marketing calls researched, pre-arranged and accompanied by our executives. Our extensive research of small, medium and large travel trade members on a PAN India basis will ensure a power packed mission to India.
We develop below-the-line promotional material through the services of our in-house graphic department that ensures top-quality production. Our young and energetic team is capable of producing out of the box creative ideas with time tested advertising strategies, maximizing the best mix of creativity and professionalism, reducing production time and money too.
Create affinity of your brand with the Indian audience through brand ambassadors such as sportsmen, film actors/actresses or opinion leaders. Our senior management team has a combined experience of over 70 years in providing a talent pool that chooses the best option based on sound brand strategy. We have active partnerships with reputable service providers that are engaged with ‘A’ list Bollywood and Tollywood actors / actresses.
Reach out to millions of middle class & High Net Worth Individuals (HNI) through our sound and in-depth researched execution of online strategies that enhance your brand proposition in the online domain. We have active partnerships with reputable service providers that engage with reputable social media influencers and bloggers focusing on several segments of travel and tourism.
Our exhibition teams paired with dedicated designers are capable of handling trade or consumer exhibitions on a PAN India basis – from design concept, project coordination, budget identification, execution and post event reports; our core team is thorough with 16 years of industry experience.
We have the ability to do media buying as part of our consortium including Brand Building.
Events (Conferences, conventions, conclaves, Roadshows & outstation / international Roadshows & Events – all these are handled by Prime Dream Events LLP.
We understand the promotion of MICE through several sectoral Associations such as Gem & Jewellery Association, Oil & Gas, Automobile Manufacturers, CII, FICCI, ASSOCHAM as well as Arabian Experience (ITL World).